淘宝

我开网店亏了十几万(2020年电商值得持续对峙吗)

进入女装行业10年了

08nianbiyejiujinrunvzhuangshitizheiyixing。gangqitoujiwojiezaidongguanhumenkandangkou,wojiusuizhejinxiudapei、guaban、qingsuanduizhan。

juehouchuanwenguangzhoumaimaihaozuo,zanmenjiuconghumenbandaoguangzhouzuoshitilingshou,diyinianzaikuile。diernianwojiechadianqidongzijin,zuichuwozhaotongchuangjiele10w,rulediangufen。

juehouzheijiniandouhaibucuo,kailejiagongchang,zaiguangzhou13xingyekailejiandiansi。

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kesuiwojiexiangqubeijingzuogaoduandingzhi,wodajudongdangzuotaobao,zanmenjueyizhuanmaidiaogongchang,dangkouyezhuanzujibieren。

两个月的淘宝路,吃亏10多万,我也闭幕了团队

wokesuiqitou,jiulianxuzaizhaomujingying、mei、kefu,haipailejubuchanwutu。

jinniantou,qitoushangchuanbaobei,cekuan。

qitoujiuyongtaoketuiniuziduanku,youyuchanglikucunduo,mubiaobianshirangxindianshangzuan,niuziduankuchanggonghaibucuo,geshiyehaixing,taoke14.9tuile700duodan。guolejitiankehufanyinghaibucuo,chapingbushexiangzhongduo。

wodetuanduijiuqitouletaobaozhilu。danduanduanlianggeyuenangxi,wotonggongkuile10duowan,woyebimuletuandui。

wokuile10duowan,keshiwoxuedaolegengduodegongju,neixinrengshibinianjingde。

congshitijinrutaobaoxiongshixingye,suandeshangshidiercichuangyele。woxiaodehenshaorennengyiqitoujinrutaobaojiuyingli,houmianlingyouliangduoweizhide,meishexiangdaodejianku、meifayugandejiankuzaidengwo。

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keshi,sheidoushizhonglaoshoudaoneixingde,woxuyaoyouyigehaodexintaiqumianlinjianku。zhixuguoduanbiaodemude,jianchixuexiadexintai,woxinrenwonengxingde。

wohaizaitaobaolushang,yixiangqianxing。

我的得与失

1、必然要挑选合适的经营职员

woguyongdejingyingxinzishi1w+nianlirun10%,shicongwangshangguyongde,jianguojihuimian,ganshouhaibucuo,renyebinihaoxiangchu。bingqiezanmenyebiniyouyuanfen,qiahaotadudegaozhongshiwodaxuelianxidehongshe。

keshizheigejingyingbubaxindianzuoqilaidelvli,fenkainvzhuangxingyeyeyou2-3nianle。

wodedeshishi: jinhoujingyingzhiyuanzuihaoshiyouqingchudejingyingsixu,youbenshendejingyingsixu。

2、实体转线上,必然要丢弃廉价走量的设法

wozaibantuyouguoxiangzuolianjianvzhuangdeshefa,jiujingjieguolianjiabidingshikeyihuoxudongyuanxiaoliangde。

xianshishang,lianjiabubirannengdongyuanxiaoliang,keshihuiyouhendajilvdailaichaping、difenhegeleiqipaderen。

changyidashishitizhuanxianshangshidiuqilianjiazouliang,yidannijinrulianjiazouliang,jiuhennanzouzhuantoule。

3、好产物也要有好图片帮助

tupianhenshouyao,tupianhenshouyao,tupianhenshouyao。

tupianhenshishouyao,buguotiaojianshichanwupinzhibiranyaoguoying。taobaoweishenmebuyikuande,chabiezhaopianhuiyouchabiezhiyuanmaidan,chanwudezhaopianhuiweinidechanwujiaqianbiaoxianchulai。

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4、该罢手就罢手

woyouyidankuanbaobei,10yue14haoshangjiade,zhizuole6gebaibugenbenxiaoliang。

jinchao360duodan(ciketiantiantouru3000,chanchu30dan,danjia49,gongtouru6wanduokuai。40duogeguantoucimanshi10fen。dianji4.8%(shichangjunyun6% zhuanhua0.89%shichang0.7)

yiqitouwohenshixiangdabaozheikuanbaobei,danwozhenzhuole2tianyihou,jueyiezhituixingle 。shouyaoshiyouyubenshenbuhuibaokuancaozong,erhoumeilvliguobaokuanjiangsheng,yebudashentidian。

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