淘宝

甚么是寂静转化率(一文带你领会寂静转化率的寄义)

jijingzhuanhualv,shizhitongtongyuedudiansibaobeierbujijingkefuwanchengxiadanderenshuzhanzongrenshudebili。jijingzhuanhualv,kaochadeshidiansidequantishuiping,baohanbaobeimiaoxie、diansidezhuangxiu、baobeidetupian、baobeideshenmingdengwairong。neimo,jinshengjijingzhuanhualv,jiuyaocongdiansibenshendongshen。

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1. 清楚你的数据

zanmenxiaodeyigekehudaoshitidiangouwu,famaizhiyuanfanshijingyoujinchengzheigekehudechuandaishenzhikendingxiangtafamaishenmejiaweidechanwu,jingyoujinchengyuqigoujingyoujinchengchengzhongxinqingheshuohua,zhidaoyonghugouwuchengjiao。neimozuoweiyigeshoujipingtai,niruohequbawoyonghudetedian、shenzhi、shuohuani。neimojiuyaokaoniduiyonghushujudebawo,yiqingchudexiaodenidezhuanhualv,xiaodeyonghuweishenmebuzhuanhuafashengdingdan。neimoxuyaonaxieshujuni:

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1) yonghubaihoulenidenaxiewangye,zaizheixiewangyeshangdouliuleduozhangshichen。zheijiuzhaoshitidian,yonghukanzheigechanwushichenzhangbiranshizhongyizheigechanwu,keshimeichengjiaonenggoulingyouyixieshenfenrangqichouchu。zheigeshichennijiuyingdangyaoqudiancuanzheixieyuansu,yiliyuyihoudeyonghulinxuan。

2) yonghucongnaxieyemiantiaochulenidewangzhan,jicongneilifenkaide。zheigerucanyindian,nidecaiseyonghuhenxihao,keshinenggoujiuyouyunijiyonghudekuaizikanqilaibushineimoqingjie,yineryonghujiufenkaile。zheishihouniyaozhaochuyuanyoudidian,binggailiangyuanyou,rangzheixieshideyonghufenkaideyuansudunshixiaoshi。

3) yonghucongnaxieyemianwanchenglezhuanhua。zheijiuzhaoshitidian,meicinidounengshenglidejiangtongyigechanwumaijinlai,neimonijiugaizongjiexiaweishenmezheigechanwuneimoduorenlinxuan,youyugeshi、baishe、jiaqian?rengshinideqingxiaojinengdengdeng。erhoujiangzheigejinglituixingdaoqiyuchanwudefamaizhongqu。

4) 4.genzongyonghuzainiwangzhandexingdongtujing。naxieshiyonghudejinkou,yonghujinruhouyuedulenaxieyemian,zuichuzainayigeyemianxiawanchenglezhuanhuahuotiaochu。youlezheige,nibiannenggouchanfanideyonghuxingdongtedian,minjiezuochuyingda,ranggengduoyonghuzhuanhua。

2. 让产物图片雅观并让图片显现更快

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zongguantaobao,diansitupianzhanxianyaguandehenshao,tupianjiazaisulvkuayue10miaoyishangdequzhikeshu。shujubiaomingyigeyonghuqidaitupianjiazaisulvdeshichenbuhuikuayue3-5miao,bingqieyonghuzaizhei3-5miaodejiazaiqidaizhonghuifashengganqingdebiangengjicaibanyuanwangnenggouhuixiajiang。erliangduowangshangbuzhongshitupiandepinzhi,yigejingdu10000pxdetupianheyizhangbeijinsuoledejingdunenggouzhiyao1000pxnaizhigengdidetupian,jiyonghudezhendongshiwanzhengbuyiyangde,yonghunenggouhuiyouyuyizhangjingmeidetupianzhendongleqiganguanganshouhenmeierxiadan,yenenggouyouyuyizhanghuanghubuqingdetupianerganshouchanwupinzhibujiaerpaoquexiadan。erwangshangmenjiduohuixiangdaojiuzheimejianjianjizhangtupianjiurangbenshendemaimaidaxiangjingtingleni。

yaoxiaodenimeigechanwudemiaoxietupianjiuyourushitidianzhongdechanwubaishechuchuang,yigeshitidianzhiyishikaidianyaohuashuwannaizhishushiwanzhuangxiuyigediansi,bianshiweilerangchanwuzhanxiankanqilaihengaoji,yijinshengchanwudefujiazhi,yigeditanshangnizaizenyangbaifangbaoguidezhubao,yehennanrangqimaichudijia。yishiyaojinshengdingdanzhuanhualv,biranyaozainichanwudetupianzhanxiangaodizugongfu。

3. 进步你的产物导航和接洽关系

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dadadouwangdianzaitaobaodoushimeijuliangduodechanwu,shizaizheigeshimaobingde,taobaodeganhuabuzaiyubaishechanwu,erzaiyufengyingyonghuneixin,daoruyonghu。bifangyongyixiegongtongshichenjihoudezhutigoudang,ru“chunjizuogeshimaoqizhinvrenbibei”、“chunjichichudemeili”dengdengxianzhendongyonghu,rangyongzaibeizhendonghoudianjichulailinxuanshangpin,niyaoxinrenyonghuzaicaibanyuanwangfashengheweifashengxialinxuanchanwudedingdanzhuanhualvwanzhengshidaxiangjingtingde。

shangpinjieqiaguanxi,zheigetaobaodianyaobubianshiyigechanwuhouburenhejieqiaguanxi,yaobubianshijieqiaguanxihenshiduodeshangpin。zheiyeshicuode,shangpinjieqiaguanxidefangzhenshirangyonghucaiban,neimoniyingdangzhijieqiaguanxizuiyounenggouchengjiaodeshangpin,erbushiyiduishangpinrangyonghuwuconglinxuan。jiuruwoermawenmingdeanli,zaizhiniaobuzhongjianfangpijiu,erbushizaizhiniaobuzhongjianfangyiduideshiwu,youyuqishujuxianxianpijiuzuiqingyibeilinxuan,shiyinizaiwangshangjieqiaguanxi,yebiranshijieqiaguanxizuiyounenggouchengjiaodeshangpin,bifanghuodongyiyemianjieqiaguanxijikuanzuihaodapeidehuodongxie,ximiannaizhongjianjieqiaguanxifangshaishuangdengdeng。

4. 给用户以决定信念

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yonghuyuedulenidechanwu,zuichuquebulinxuanni,hendashuipingshangshiduinidechanwuqueshaojuedingxinnian。bifangyigexiangmaimodaierxiefudeyonghu,kandaonizheili,nenggouganshouchanwutupiankanqilaihencuzhuobuxiangshigaojixiefu;yenenggouyouyucaizhishenmingbuqingchu,danyoushibushichunmodaierziliao;yenenggouyouyunidenuoyanpinjibugao,danyoumaidaoyanpin;hainenggouyouyubuyonghucaibanguo,buqingyuanbenshendiyigechengdangweixian……dengdengtongtongdeyuanyouzhiyinyonghuduinidejuedingxinnianbugou。nixuyaojiyonghuchongzudejuedingxinnian:

wanshanjingmeidetupian,rangyonghuyingrushixiandiyiganshoubianshigaoji;tuxiannidekefupinzhi7*24xiaoshishouli,gurannenggoumeizheimezhang,keshininenggoujinkenengzhangshichen;xunuo30tianneirenhepinzhitimutuihuotuikuan;gudongmianlinibanshihaodeyonghujinitingzhichanwupinggu;duiyonghujijingdeliuyanciyuzhudongxiangjindehuida……zheitongtongdouyouzhuyujinbuyonghuduinidejuedingxinnian,rangyonghugengqingyixiadanerbuzhisanshi。

5. 卖出本身的亮点和特点

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yigediansiruoshiyouxinqideliangdianhuotedian,duimaijialaijianggengyouxishouli,xianggandeyebianshigaozhuanhualv。liangduomaijiashuobuxiaodebenshenyoushenmeliangdian,shizaidangchangqucaibianshiliangdian,zhangjubianshitedian,diansibianshitedian。richangpingfanzixiyidian,shizaiyaoyongdesucailiangduo。

xiaxiangyixia:duiyubaobeidemiaoxie,zhangjudoushiyixiangyinxingdecunzai,jijinkanbujiurenhexinxi(zuiduodetiezhangtu,benshendangmote),youbuxiangguojianlvexianrongyixiabenshenjiujingshizhangsanzhangju,rengshilisizhangju?rangmaijialinghuibaobei,yelinghuizhangjuni(zheigemaosixuyaohendayongqi),nazhixingandongmaijia(ganqingyingxiao)。

6. 把买家的心思落差减少为0

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chuyuwangpomaiguadexinsi,liangduomaijiazaizhuanxiehuolinxuanandushidoushiyigejingdesuoxiaobaobeideyichu,fangfobaobeishichaohudewanshan,andudoushigaobaishi,biaoyushideguifan。zanmenbufoujuechanyangandudeyingxiaoganhua,danguofende,danyizhongduodedashanggaobaishi、biaoyushiandu,xianshishangyinxingjinshenglemaijiaduibaobeidecaibanxiji,shouhuoyihoumaijiayidanguyiyiluocha,jiuhuihennanzhuantou,ruxusanshidekehushihenwanxide。

yishangshiduiyujinshengdiansijijingzhuanhualvdejidiandingjianheqingqiu,shangmianlaijiangshuobabuchanfadexiangxicaozongliucheng,babuchanfadefangzhenshijingyoujinchengyouhuajinshengdiansijijingzhuanhualv,bingjinbujijingdingdandebili。

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